OLED Camp Expands Again, with a Year-on-year Increase of 123% in 2018

With the steady improvement of OLED panel yield, the development of OLED TV in 2017 is very optimistic. It is reported that the retail volume reached 113000 units. In 2018, the OLED camp will grow again. It is expected that OLED will increase by 123% year-on-year in 2018.

At present, the rise of OLED is becoming more and more fierce. In terms of OLED panel business, LGD actively layout and hopes to realize curve overtaking through OLED panel. Many manufacturers at home and abroad have joined the OLED camp to highlight their support and attention to OLED. It can be seen that manufacturers such as Sony, which has always been rigorous, launched heavy OLED TV A1 last year, returned to the embrace of OLED and further expanded the OLED camp. Moreover, after A1 was listed, its sales volume exploded and was highly sought after.

In 2017, with the continuous addition of new brands, OLED TV has a variety of innovative products such as wallpaper TV and screen sound field. These product forms and conceptual innovations have effectively improved the market image and positioning of OLED TV and accelerated the popularization of OLED products. According to the total omni-channel promotion data of AVC, a household appliance research company, the market retail volume of OLED TV reached 113000 units in 2017, a year-on-year increase of 92%.

"With the steady improvement of OLED panel yield, the price difference between LCD and OLED has gradually narrowed, so that OLED can not only occupy high-end products, but also gradually penetrate into the medium and high-end market." Dong min, vice president of ovicloud, predicts that OLED will continue to develop healthily in 2018, with a year-on-year increase of 123%.

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