Telecom Equipment Industry "green and Yellow" Dry Season Is Coming

The dry season of telecom equipment industry is coming

According to the latest financial report released by ZTE (microblog), in 2011, the company's net profit fell by nearly 37%, and the debt ratio surged from 35% in 2010 to 46.3%; Even Huawei (microblog), which "sits two and looks one" in the industry and directly catches up with Ericsson (microblog), the revenue growth has slowed down significantly, falling to 11.7% from 24.2% last year.

Foreign giants are also tired and have to cut jobs to save themselves: Nokia Siemens' layoff plan has spread to China. The reporter recently learned that nosi Greater China plans to lay off 350 employees, and the employees have received relevant notice; Ericsson has successively abolished the former employees of Guangdong Nortel since last year.

ZTE dilemma: increasing revenue without increasing profit

According to the latest 2011 financial report released by ZTE, the operating revenue of ZTE last year was 86.254 billion yuan, a year-on-year increase of 23.39%; However, the net profit was only RMB 2.06 billion, a year-on-year decrease of 36.62%.

Hou Weigui, chairman of ZTE, frankly said that in 2011, affected by the slowdown of world economic growth, the adjustment of domestic monetary policy and the company's implementation of market scale expansion strategy, ZTE's business work faced various challenges, and its gross profit margin and net profit decreased.

"Through the 'profit for market' behavior, ZTE has carried out a large number of equipment gifts and relocation in Europe, which has put pressure on the company's gross profit margin," said Zhou Jun, an analyst in the communication industry of Dongfang securities.

Not only the sharp decline in net profit, but also the expansion of market scale caused problems in ZTE's "hematopoietic capacity": in 2011, the net cash flow generated by ZTE's operating activities was -1.812 billion, a year-on-year decrease of 292.4%. The debt ratio surged from 35% in 2010 to 46.3%.

The annual report data disclosed by Huawei also showed that the growth slowed down - Huawei's revenue was 203.9 billion yuan last year, but the growth rate fell to 11.7% from 24.2% in 2010. Huawei insiders said that the slowdown was mainly due to operators cutting expenses due to the economic downturn in Europe and the United States.

Although Huawei's growth slowed down, the revenue gap between Huawei and its city brother ZTE further widened, reaching 117.6 billion yuan. Last year, ZTE's revenue was 70.264 billion yuan and Huawei's revenue was 185.2 billion yuan, a difference of 114.9 billion yuan. In 2004, the revenue difference between the two was only 12.2 billion yuan, and the eight-year time gap widened to nearly 10 times.

Ericsson, nosy layoffs and self rescue

In the view of industry insiders, at present, the telecommunications equipment industry is in an embarrassing period of "lack of connection": the peak of 3G investment has passed, but the LTE and 4G investment fever has not yet arrived, the investment scale of operators is decreasing, and suppliers are under great pressure.

"Our profitability is still very poor. We continue to invest a lot of cash and set foot in too many business areas. However, they never bring appropriate returns, and our business has always been at a loss in some regions.". NOSi CEO Rajiv Suli said.

Last November, NOSi announced that it would cut 17000 jobs by the end of 2013, and China was not spared from this wave of layoffs. According to sources, NOSi will abolish 350 people in the first wave in Greater China. Relevant employees have received e-mail notices and all departments are involved.

In addition, there have also been personnel changes in the senior management of nosi Greater China. Zhang Zhiqiang, the former president of Greater China, resigned last month and was concurrently held by Ma boce, the head of customer operation in Greater China.

Before the "knife" in China, NOSi announced last month that it would implement layoffs in Finland, Germany and Brazil. The total number of layoffs in these three countries is close to 6000.

Even Ericsson, the "No. 1" in sales in the telecommunications equipment industry for many years, also laid off workers to reduce costs. Ericsson's financial report for the fourth quarter of fiscal year 2011 released on January 26 showed that Ericsson's net profit for the quarter was 1.15 billion Swedish Krona (about 170 million US dollars), a year-on-year decrease of 66%. "Cost reduction has always been a part of the operation of our industry, and it will not be different here," said Wei Hans, chief executive of Ericsson. Ericsson recently announced large-scale layoffs in North America, reaching 1700. The layoffs are aimed at ensuring the company's efficient operation.

Telecom Equipment Industry

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