What Are the Strategies for Chinese Auto Enterprises to Deal with the Strong Entry of Foreign Enterp

Yesterday, McKinsey released the latest research report, saying that by 2030, China may become the world's largest automatic driving market, and the revenue from relevant new car sales and travel services will exceed US $500 billion. According to Wu Ting, McKinsey's global managing partner, if automatic driving can take root in China, the prospect will be very broad. By 2030, automatic driving will account for about 13% of the total passenger mileage and about 66% by 2040.

From the number of vehicles, China can probably reach 8 million vehicles in 2030, and by 2040, this figure will be 13 million. In this regard, McKinsey believes that China's automobile manufacturers should adopt strategies such as deciding on participation fields, developing a road map of contact technology architecture, and deciding on appropriate alliances and ecosystems as soon as possible.

For Chinese auto enterprises, the biggest threat comes from international giants. They are not only better in technology, but also covetous in the face of a market cake worth $500 billion. So, how do domestic emerging car manufacturing enterprises respond?

Weilai automobile: equipped with a number of high configurations including automatic driving

Recently, Weilai automobile announced its sales target of 30000 vehicles in 2018, with an estimated performance of 11.4 billion yuan and an estimated loss of 5.1 billion yuan. In the forecast of sales revenue and profit in the next three years, the loss is expected to be 1 billion yuan in 2019, and the net profit will be 7.8 billion yuan in 2020.

No matter whether the report is accepted by the market or not, it can explain a problem. Weilai automobile has high expectations for new energy and intelligent driving in the future, so that it is willing to bear high costs and losses.

At the end of last year, Weilai es8 was officially launched. The price of the basic model of the new car was 448000 yuan, while the initial model with a limit of 10000 units was 548000 yuan. This high price is basically the highest price among independent brand passenger cars. It not only far exceeds domestic new car manufacturers, but also ranks among the most expensive new energy vehicles in the world.

In fact, behind the high price is the high cost, which is equipped with sports car acceleration braking performance, home level ride experience, standard NIO Pilot automatic driving system, and vehicle AI system NOMI.

However, from the perspective of autopilot assistance system, NiO pilot has the ability of perception, calculation and decision-making. It is equipped with 21 sensors, including 1 driving status monitoring camera, 1 forward-looking 3-eye camera, 1 long-range millimeter wave radar, 4 medium-range millimeter wave radars, 12 ultrasonic radars and 4 look around cameras.

Weima automobile: cooperate with BT to improve the advantages of application end

At the Boao Forum for Asia 2018 meeting held recently, Shen Hui, founder of Weima automobile, said: "compared with overseas enterprises, Chinese enterprises have advantages in the application end. It mainly comes from two aspects: national support and market environment."

As investors of Weima, Baidu and Tencent "perform their respective duties". Baidu mainly cooperates with Weima in automatic driving technology, while Tencent is involved in Weima's ecology and user experience.

On the 28th of last month, the first batch of Weima Ex5 mass-produced vehicles were off the assembly line in Wenzhou factory. It is understood that this pure electric intelligent SUV has a range of 450 kilometers.

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